Bad Bunny Secures Super Bowl 60 Halftime Slot, Receives Only Union‑Mandated Fee
Updated (2 articles)
Union Fee Structure Limits Direct Compensation The NFL will not pay Bad Bunny a traditional appearance fee for the Super Bowl 60 halftime show; under the NFL Players Association agreement he will earn roughly $1,000 per day for rehearsals and the live performance, with travel expenses covered by the league. This modest payment reflects the collective‑bargaining rules that apply to all halftime performers. The arrangement mirrors the compensation model used for previous headliners such as The Weeknd and Jennifer Lopez [1].
Production Budget Ranges Ten to Twenty Million Dollars The halftime production’s staging, pyrotechnics, and elaborate set pieces are estimated to cost between $10 million and $20 million, expenses that the league largely funds. While the NFL shoulders most of the budget, a few artists have historically contributed personal funds toward the show’s visual elements. The high‑cost design aims to match the spectacle expected for the league’s marquee event [1].
Massive Audience Guarantees Promotional Value Rihanna’s 2023 halftime performance attracted 115 million viewers, and Usher’s 2024 show delivered comparable ratings, demonstrating the platform’s reach. Such exposure typically triggers spikes in music sales and streaming for the headlining artist. Consequently, the promotional upside often outweighs the modest union‑mandated fee for performers [1].
Bad Bunny’s Credentials Strengthen Market Appeal The 31‑year‑old Puerto Rican star holds three Grammy Awards, twelve Latin Grammy Awards, and dominates global streaming charts with albums like “Un Verano Sin Ti.” He recently completed a historic residency in Puerto Rico and entered the Latin Grammys as the leading nominee with twelve nods, surpassing producer Édgar Barrera. Bad Bunny also performed at the 2020 halftime show alongside Jennifer Lopez and Shakira, giving him prior experience with the NFL’s format [1].
Timeline
Feb 2, 2020 – Bad Bunny performs at the Super Bowl LIV halftime show, sharing the stage with Jennifer Lopez and Shakira, marking his first appearance in the league’s marquee halftime slot[2].
Feb 12, 2023 – Rihanna headlines the Super Bowl LVII halftime show, drawing an audience of about 115 million viewers and generating a massive spike in music sales and streaming for the artist[2].
Feb 11, 2024 – Usher delivers the Super Bowl LVIII halftime performance, achieving similarly high ratings and reinforcing the halftime slot’s power to boost an artist’s commercial profile[2].
Dec 1, 2025 – The NFL announces the Super Bowl 60 pregame lineup: Charlie Puth sings the national anthem, Brandi Carlile performs “America the Beautiful,” and Coco Jones delivers “Lift Every Voice and Sing” at Levi’s Stadium on Feb 8, 2026[1].
Dec 1, 2025 – The league reveals that the pregame and halftime shows will feature the first multilingual American Sign Language and Puerto Rican Sign Language performances, with deaf artists Fred Beam, Julian Ortiz and interpreter Celimar Rivera Cosme, marking a historic inclusion in Super Bowl history[1].
Dec 1, 2025 – Bad Bunny is confirmed as the Super Bowl 60 halftime headliner, joining the roster of past marquee performers and underscoring the NFL’s partnership with Roc Nation and other producers for the show[1].
Jan 26, 2026 – The NFL states that Bad Bunny will receive only the union‑mandated $1,000 daily fee for rehearsals and the halftime performance, with travel costs covered by the league, while the production budget ranges from $10 million to $20 million and is largely funded by the NFL[2].
Jan 26, 2026 – Analysts note that the modest direct payment is offset by the massive exposure of the halftime slot, which historically drives spikes in streaming and sales for headliners such as Rihanna (2023) and Usher (2024)[2].
Feb 8, 2026 – Super Bowl 60 kicks off at Levi’s Stadium around 6:30 p.m. EST, featuring the Patriots vs. Seahawks, with the pregame performances by Puth, Carlile and Jones and Bad Bunny’s halftime show broadcast on NBC, Telemundo and Peacock; Mike Tirico provides play‑by‑play commentary in his first Super Bowl assignment[2][1].